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Ford Reportedly Revives Plan for Bronco-Branded Midsize Pickup

The move would reuse the Bronco/Ranger ladder-frame to shorten development time and could change where Ford builds midsize trucks in North America.

Overview

  • Multiple outlets report that on Aug. 19, 2026 Automotive News cited unnamed insiders saying Ford is developing a Bronco-based pickup that could arrive by 2030, though the company has not confirmed the program.
  • Sources say the truck would be built at Ford’s Michigan Assembly Plant in Wayne and would share the T6 ladder-frame architecture used by the Bronco and Ranger to cut engineering cost and time.
  • Reported powertrain plans point to existing engines such as the 2.3-liter turbo four and 2.7-liter V6 plus a planned self-charging hybrid set to join the Bronco lineup in 2027–2028.
  • Insiders say adding a Bronco pickup could push Ranger production out of Wayne, possibly to Tennessee, creating uncertainty for the Ranger’s role in the North American lineup.
  • If real, a Bronco ute would sit above the compact Maverick and alongside Ford’s electric Fathom as a rugged midsize option that would directly challenge the Jeep Gladiator and reshape dealer offerings and factory jobs.