Ford reduces F-150 Lightning prices by up to $10k amid slowing EV demand and rising competition

Ford has reduced F-150 Lightning prices substantially, with cuts ranging from $6k to $10k, in response to slowing EV sales growth and inventory buildup.
The price reductions reverse previous increases over the past year and bring the starting price to just under $50k.
Ford attributes the cuts to improved manufacturing capacity, lower battery costs, and efforts to scale production.
The moves come as competition intensifies in the EV truck market with Tesla's Cybertruck and other automakers' offerings.
Industry analysts view the cuts as an aggressive play by Ford to boost lagging EV demand and market share in a highly competitive space.