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Ford Records First Quarterly Loss in Two Years on Rising Tariffs

Ford lowered its 2025 EBIT guidance after an $800 million duty charge in the second quarter.

Ford: Selling more high-profit ICE vehicles like all-new 2025 Expedition will help offset tariffs and softening EV sales.
U.S. President Donald Trump delivers remarks on reciprocal tariffs during an event in the Rose Garden entitled “Make America Wealthy Again” at the White House in Washington, D.C., on Wednesday, April 2, 2025. (Brenden Smialowski/AFP/Getty Images North America/TNS)
The auto sector is one of the industries feeling the effects of U.S. President Donald Trump's trade war.
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Overview

  • Ford reported $50.2 billion in Q2 revenue, up 5% year-on-year, but logged a $36 million net loss—its first quarterly deficit since 2023—after taking special charges for a field service action and a canceled EV program.
  • Adjusted EBIT for the quarter was $2.1 billion, reflecting an $800 million hit from tariffs on imported vehicles, steel and aluminum that was softened by Ford’s strong U.S. production base.
  • The automaker raised its full-year tariff expense forecast by $500 million to $3 billion, citing prolonged duties on parts and metals from Mexico, Canada and other markets.
  • Ford cut its 2025 adjusted EBIT outlook to $6.5–7.5 billion from February’s $7–8.5 billion range in response to escalating duty costs.
  • CEO Jim Farley and CFO Sherry House are holding daily talks with the White House to pursue relief or rollback of import levies.