Ford Ramps Up EV Strategy to Counter Chinese Competition, Considers Collaboration on Battery Costs
Ford CEO Jim Farley announces a strategic shift to compete with Chinese EV makers, including potential collaborations to reduce electric vehicle battery costs.
- Ford CEO Jim Farley highlights the challenge from Chinese EV makers, particularly BYD, and the risk to Ford's global revenue.
- Ford to lose $5 billion to $5.5 billion on its electric vehicles this year, prompting a reevaluation of its EV and battery strategy.
- Farley suggests collaboration with other automakers to cut EV battery costs, citing the need for competitive pricing against Chinese rivals.
- Ford's focus on cost reduction includes a $2 billion cut in production costs and the launch of a new, affordable EV model.
- Chinese EV maker BYD considers opening an assembly plant in Mexico, intensifying competition in the EV market.