Overview

• Ford has implemented price hikes of up to $2,000 on the Mustang Mach-E, Maverick, and Bronco Sport models built after May 2, which will arrive in dealerships by late June.
• The company attributes the increases to a combination of routine mid-year pricing adjustments and the 25% tariff on imported vehicles imposed by the Trump administration in late March.
• Ford estimates the tariffs will cost the company $1.5 billion in 2025 and has suspended its annual earnings guidance due to ongoing trade policy uncertainty.
• To support customers, Ford is offering an employee-pricing incentive through July 4, providing significant savings on its vehicles.
• The broader auto industry is grappling with the tariffs, with competitors like Hyundai and BMW planning U.S. manufacturing investments to reduce import reliance.