Overview

• Ford is increasing prices on the Mustang Mach-E, Maverick, and Bronco Sport models built in Mexico by up to $2,000 for vehicles produced after May 2.
• The price hikes reflect typical mid-year adjustments combined with costs from the 25% U.S. tariff on imported vehicles, according to the company.
• Vehicles subject to the new pricing will begin arriving at U.S. dealerships in late June, while current inventory remains unaffected.
• Ford estimates a $1.5 billion tariff-related financial impact in 2025 and has suspended its annual earnings guidance due to ongoing uncertainty.
• The company continues its employee-pricing program through July 4, offering consumer incentives to offset some of the increased costs.