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2d ago

Ford Raises Prices on Mexican-Built Models in Response to U.S. Tariffs

The automaker cites a 25% import duty as a key factor in price hikes of up to $2,000, while offering employee pricing to offset costs for buyers through July 4.

The 2024 Ford Mustang Mach-E Rally's drivetrain, steering and suspension are electronically tuned for rally driving on mud and other low-traction surfaces.
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A Ford Mach-E at a Ford dealership in Colma, California.
FILE - In this Jan. 5, 2015, file photo, the Ford logo shines on the front grille of a 2014 Ford F-150, on display at a local dealership in Hialeah, Fla. Ford will build a new $1.6 billion factory in Mexico, creating about 2,800 jobs and shifting small-car production from the U.S. The announcement Tuesday, April 5, 2016 comes at a time when moving jobs to the south has become a major issue in the U.S. presidential campaign.

Overview

  • Ford is increasing prices on the Mustang Mach-E, Maverick, and Bronco Sport models built in Mexico by up to $2,000 for vehicles produced after May 2.
  • The price adjustments reflect both routine mid-year changes and partial recovery of costs from the 25% tariffs imposed by the Trump administration.
  • Vehicles affected by the price hikes will begin arriving at U.S. dealerships in late June, with employee pricing incentives extended through July 4.
  • The 25% tariff on imported vehicles and parts is projected to cost Ford up to $1.5 billion in 2025, prompting the company to suspend its annual financial guidance.
  • Other automakers, including Hyundai and BMW, are similarly reassessing U.S. investments and production strategies to navigate the escalating trade barriers.