Overview

• Ford has increased prices on the Mustang Mach-E, Maverick, and Bronco Sport models built in Mexico by up to $2,000, affecting vehicles produced after May 2 and arriving at dealerships in late June.
• The company expects a $2.5 billion tariff-related cost in 2025 but plans to offset $1 billion through pricing strategies and operational adjustments.
• Ford has extended its employee-pricing program through July 4, offering discounts to mitigate the impact of price hikes on consumers.
• President Trump's executive order prevents overlapping tariffs and offers credits for U.S.-made auto parts, but the 25% tariff on imported vehicles remains in effect.
• Industry analysts warn that continued tariffs could lead to a drop of over one million U.S. auto sales annually, with General Motors and Toyota also projecting significant financial losses.