Overview

• Ford informed suppliers that its next-generation electric pickup and E-Transit van launches are slated for 2028.
• The full-size pickup, codenamed Project T3, has been delayed a second time, moving its debut from a 2027 target to 2028.
• Production of the next-generation E-Transit van at Avon Lake, Ohio, has been pushed back from 2026 to 2028.
• Ford will maintain current F-150 Lightning and E-Transit models through at least 2028 while it works on the new platforms.
• The shift underscores a strategy refocus on smaller, affordable electric models to address projected multibillion-dollar EV losses in 2025 alongside competition from cost-competitive Chinese manufacturers.