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Ford Overhauls Quality Measures After Unprecedented Recall Wave

Executive incentives now tie to quality metrics in anticipation of a July 30 report on whether enhanced controls have cut defect rates.

Overview

  • Ford has issued 89 separate recalls in 2025 affecting more than four million vehicles, marking the highest total among automakers this year.
  • Most recalls have targeted defective fuel pumps and software malfunctions in popular models including the F-150 and Mustang Mach-E.
  • The recall campaign is estimated to cost roughly four percent of Ford’s annual revenue, contributing to its stock trading near $11.78 per share.
  • Ford has bolstered its quality assurance process with expanded testing cycles and a reinforced internal technical team.
  • Seventy percent of executive bonuses are now tied to quality performance as the company awaits its July 30 second-quarter earnings report to assess progress.