Overview
- Ford announced Thursday, August 6 that its upcoming midsize electric pickup will be called the Fathom and will be offered with a standard‑range model priced at $28,350 before destination fees.
- The Fathom will be the first vehicle on Ford’s Universal Electric Vehicle (UEV) platform and will be built at the Louisville Assembly Plant using a new three‑branch “assembly‑tree” process that joins front, rear and battery structures at the end to speed production.
- Every Fathom will come BlueCruise‑capable and include built‑in Apple Maps navigation, a large touchscreen, bidirectional charging, a digital key, a frunk and five seats with interior volume Ford says exceeds a Toyota RAV4.
- Ford confirmed the truck will use domestically made prismatic LFP battery cells from BlueOval Battery Park Michigan but has not disclosed battery capacity, certified driving range or fast‑charging specs even though executives said some customers want roughly 300 miles.
- Preorders open in early 2027 with customer deliveries in fall 2027, and the Fathom is a key part of Ford’s plan to recover from a roughly $19.5 billion EV writedown by targeting affordability to compete with low‑cost EV entrants and lower the price barrier for buyers.