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Ford Launches Zero, Zero, Zero Summer Sales Push

The incentives aim to spur EV purchases before the $7,500 federal tax credit expires on September 30

Overview

  • The “Zero, Zero, Zero” package waives down payments, offers 0% financing for 48 months and delays the first 90 days of payments on most Ford and Lincoln vehicles.
  • Ford extended its Power Promise initiative through September 30 to include a complimentary Level 2 home charger and installation for new EV buyers.
  • Congress’s new budget bill will end the $7,500 Clean Vehicle Credit on September 30, removing the largest federal incentive for new electric vehicles.
  • Q2 EV deliveries at Ford fell nearly one-third due to a Mustang Mach-E recall and the transition to 2025 models, undercutting the company’s electrification targets.
  • Ford cited higher mortgage rates and summer travel costs as key reasons for adopting zero-down and zero-interest financing to support budget-conscious consumers.