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3w ago

Ford Launches Nationwide Employee Pricing Initiative for U.S. Consumers

The 'From America, For America' campaign offers significant savings on most 2024 and 2025 Ford and Lincoln vehicles, highlighting the automaker's commitment to American jobs and manufacturing.

Vehicles seen on the lot of a Ford auto dealership in Montebello, California on April 1, 2025. US trading partners scrambled on April 1, 2025 to prepare for the latest raft of Donald Trump tariffs, after the US president left unclear who would be targeted but promised to be "very kind" in addressing what he says are unfair trade imbalances. Trump -- who has been making unprecedented use of presidential powers since taking office in January -- said he could announce as early as April 1, 2025 night exactly what "reciprocal tariffs" will be imposed. (Photo by Frederic J. BROWN / AFP)
2025 Ford Maverick
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Overview

  • Ford's 'From America, For America' initiative provides employee pricing to all U.S. consumers through June 2, 2025, on most 2024 and 2025 Ford and Lincoln models.
  • The program excludes certain vehicles, including the 2025 Expedition, Navigator SUVs, Raptor, and Super Duty trucks.
  • Electric vehicle buyers can receive complimentary home chargers and standard installation through the 'Ford Power Promise' program, available until June 30, 2025.
  • The initiative coincides with President Trump's newly imposed 25% tariffs on imported vehicles and auto parts, reflecting shifting trade policies.
  • Ford emphasized its commitment to American manufacturing, noting that 80% of its vehicles are built in the U.S., and it employs more hourly manufacturing workers domestically than any other automaker.