Overview

• Ford's 'From America, For America' campaign provides employee pricing to all U.S. customers on most 2024-2025 Ford and Lincoln models through June 2, 2025.
• The promotion includes discounts on electric vehicles like the Mustang Mach-E and F-150 Lightning, with extended benefits under the 'Power Promise' program, including free home chargers and installation.
• Key exclusions from the program are F-150 Raptors, 2025 Super Duty pickups, Expedition, Lincoln Navigator, and fleet vehicles.
• The initiative comes as 25% tariffs on imported vehicles and parts are expected to raise prices by $5,000 to $10,000 for many models, with luxury vehicles potentially seeing even higher increases.
• Ford's high inventory levels enable it to offer significant discounts, contrasting with competitors like Stellantis, which are halting production and announcing layoffs in response to the tariffs.