Overview

• Ford will convert its Louisville assembly plant with a $2 billion investment to build a mid-size electric pickup in 2027, targeting a base price near $30,000.
• A $3 billion battery plant in Marshall, Michigan will produce lithium-iron-phosphate packs designed to lower costs and strengthen domestic supply chains.
• The new universal EV platform and “tree” assembly system aim to reduce parts by about 20%, cut fasteners by 25%, slash dock-to-dock stations by 40% and speed up assembly by 15%.
• A small ‘skunkworks’ team led by former Tesla executive Alan Clarke developed the program to introduce startup-style speed and efficiency into Ford’s EV operations.
• Ford expects the combined investments to secure nearly 4,000 direct U.S. jobs even as its Model e division works to recover from multi-billion-dollar losses and face competition from low-cost Chinese rivals.