Ford Halves F-150 Lightning Production Amid Slowing EV Demand

Automaker's decision reflects broader slowdown in electric vehicle market, with high prices and reliability concerns deterring potential buyers.

Ford Motor Co. is reportedly slashing production of its F-150 Lightning electric pickup truck by half in 2024 due to 'changing market demand'.
The automaker had initially planned to produce 3,200 F-150 Lightnings per week, but this has now been reduced to 1,600.
This decision comes after Ford announced in October that it would delay $12 billion in investments in electric vehicle (EV) manufacturing due to slowing demand for EVs.
Despite a record sales month in November with 4,400 units sold, Ford has only sold 20,365 F-150 Lightnings this year.
Ford's decision reflects a broader slowdown in the EV market, with high prices and reliability concerns deterring many potential buyers.