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8mo ago

Ford Temporarily Halts F-150 Lightning Production Amid EV Market Challenges

Ford pauses F-150 Lightning production for seven weeks due to lower-than-expected demand and inventory surplus.

The manufacturing technology in the Rouge Electric Vehicle Center is just as innovative as the F-150 Lightning. It is the first Ford plant without traditional in-floor conveyor lines and instead uses robotic Autonomous Guided Vehicles to move F-150 Lightning trucks from workstation to station in the plant. Due to high demand, the current model year is no longer available for retail order. Contact your dealer for more information.
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Overview

  • Ford's EV division reported a $1.2 billion loss in Q3 2024, with expectations of a $5 billion loss by year-end.
  • Production of the F-150 Lightning will stop from November 15, 2024, to January 6, 2025, to adjust sales and profitability strategies.
  • Despite an 86% increase in sales through September 2024, the F-150 Lightning lost its best-selling EV pickup title to Tesla's Cybertruck.
  • Ford faces a 100-day supply of F-150s, indicating a significant inventory surplus compared to the desired 30-60 days.
  • CEO Jim Farley remains optimistic, emphasizing Ford's long-term EV strategy despite current market obstacles.