Ford Faces $5.5 Billion EV Loss Projection as Industry Challenges Mount

The automaker remains committed to electrification but scales back plans while navigating tariffs, policy shifts, and slowing EV sales growth.

Ford expects its electric vehicle division to lose $5.5 billion in 2025, continuing a trend of significant losses from the past two years.
The company reported a net income of $5.9 billion for 2024 but faces slowing EV sales and increasing competition from automakers like GM and Chinese manufacturers.
Ford has delayed or canceled key EV projects, including a three-row electric SUV and a next-generation F-150 Lightning, while focusing on hybrids and future affordability efforts.
Newly announced 25% tariffs on goods from Mexico and Canada could raise costs for Ford's popular models like the Maverick and Mustang Mach-E, though the decision has been delayed for further discussions.
Despite setbacks, Ford aims to develop a mid-sized affordable electric pickup by 2027 and continues to invest in hybrid-electric models to diversify its offerings.