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3d ago

Ford Extends Employee Pricing as April Sales Surge 16% to 208,675 Vehicles

Boosted by strong truck and hybrid demand, Ford's April performance marked its best truck sales in 25 years, while supply constraints challenged EV deliveries.

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Overview

  • Ford's U.S. sales rose 16% year-over-year in April, totaling 208,675 vehicles sold, driven by an employee-pricing promotion extended through July.
  • Pickup trucks led the surge, with sales up 19% to 116,955 units, including a 13% rise in F-Series sales to 72,765 units.
  • Electrified vehicle sales grew 8.4% to 28,190 units, but all-electric models like the F-150 Lightning and Mach-E saw declines due to inventory shortages.
  • Lincoln Motor Company recorded its best April since 2007, with sales climbing 40% to 11,615 vehicles, bolstered by midsize SUVs like the Nautilus and Aviator.
  • The sales boost coincided with consumer uncertainty over President Trump's 25% auto import tariffs, prompting preemptive purchases ahead of potential price hikes.