Overview
- Ford will offer BlueCruise on the Puma, Puma Gen‑E, Kuga and Ranger Plug‑in Hybrid in Europe, with orders opening in spring 2026 for selected configurations.
- Hands-off driving is enabled only within mapped Blue Zones at speeds up to 130 km/h, and drivers must remain attentive at all times.
- An infrared cabin camera checks driver attention and environmental conditions on each activation, and the system uses forward-facing cameras and radar—not LiDAR—to steer, brake and accelerate.
- The feature requires the driver-assistance package; pricing and any subscription options will be announced closer to launch, with Germany’s Puma Gen‑E showing reported package costs of €1,250 on the base model and €1,000 on Premium trims.
- BlueCruise is approved in 16 European countries covering more than 135,000 km of designated highways, and drivers worldwide have logged over 888 million km with the technology.