Overview
- The Level 2 driver‑assistance system will be offered on selected new‑model‑year Puma, Puma Gen‑E, Kuga and Ranger PHEV vehicles when fitted with the Driver Assistance Pack.
- Ford will announce subscription options and pricing closer to the on‑sale date, continuing its software‑activation model for BlueCruise.
- BlueCruise is approved across 16 European markets and covers more than 135,000 km of designated highways, enabling cross‑border hands‑free motorway journeys.
- The system manages steering, acceleration and braking and uses a driver‑facing camera to ensure eyes remain on the road, deactivating if attention or road conditions do not meet requirements.
- Ford reports more than 1 million BlueCruise‑equipped vehicles globally with over 888 million kilometres driven using the technology.