Ford Ends Focus Production After 27 Years as Final Car Leaves Saarlouis

The decision reflects Ford’s shift toward higher‑margin SUVs with a growing emphasis on electrified models in Europe.

Overview

The last Focus, a white five‑door built in Saarlouis, Germany, has been completed, with Ford confirming the end of production and posting a public farewell on its website.
Saarlouis now has no car output and its future remains uncertain after a previously announced potential investor withdrew following due diligence.
Ford’s move follows earlier retirements of the Mondeo and Fiesta as the company pivots away from volume hatchbacks toward crossovers, SUVs and electric offerings.
A Focus‑sized crossover for around 2027 has been reported by industry outlets, with expectations of hybrid and electric variants to be sold alongside the Kuga.
The Focus sold more than 12 million units since 1998 and topped global sales in 2012–2013, as Ford restructures in Europe under new regional leader Jim Baumbick to better target local customers.