Overview
- Ford confirmed it has halted production of the all-electric F-150 Lightning, with executive Andrew Frick saying the truck would never be profitable.
- Reuters reported Ford expects about a $19.5 billion writedown and has scrapped plans for another electric truck and electric vans.
- CEO Jim Farley said capital is being redeployed to higher-return areas including Ford Pro, core trucks and vans, hybrids, and a new battery energy storage business.
- The company says it will prioritize smaller, more affordable EVs and is planning a next-generation F-150 Lightning EREV targeting roughly 700 miles of range, with specifics still developing.
- NPR noted Ford’s original ~$40,000 price target rose to about $55,000 for 2025, with weaker-than-expected EV sales, reported losses on each Lightning sold, and changed regulations weighing on the business case.