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Ford Dumps Crown Royal to Protest Diageo’s Ontario Plant Closure

Diageo cites supply‑chain efficiency for an early‑next‑year shutdown that will affect about 200 Amherstburg bottling jobs.

Overview

  • Ontario Premier Doug Ford emptied a bottle of Crown Royal at a press conference and urged consumers to choose whisky made in the province.
  • Ford said he asked Diageo whether provincial incentives could keep the jobs in Amherstburg, and that company officials declined.
  • Diageo announced it will wind down the Amherstburg facility early next year as it shifts some bottling volume to the United States.
  • The company says it will support employees through the transition, engage with the community, and work with Unifor on assistance for unionized workers.
  • Diageo says it will retain a significant Canadian presence, including headquarters and warehouse operations in the GTA and facilities in Manitoba and Quebec.