Ford Cuts Workforce at Electric Truck Plant Amid Slowing Demand

The automaker is adjusting its electric vehicle strategy to focus on hybrids and more affordable models, starting with a new platform by 2026.

Ford is significantly reducing its workforce at the F-150 Lightning electric truck plant in Dearborn, Michigan, due to slower than expected demand.
Starting April 1, only one-third of the factory's 2,100 workers will remain, with the rest being transferred to other plants or offered retirement packages.
Ford's EV sales grew in February 2024, but dealer inventory for the F-150 Lightning remains high, indicating slower sales.
Ford plans to shift focus towards hybrids and smaller, more affordable electric vehicles in response to changing market demands.
The company aims to introduce a new, low-cost electric vehicle platform by 2026, starting with a pickup and SUV priced around $25,000.