Overview

• Ford has reduced the prices of its 2024 F-150 Lightning by up to $5,500 across several trims.
• The most significant price cut is for the Flash trim, now priced $5,500 lower at $67,995.
• Despite price reductions, the top-tier Platinum and Platinum Black trims remain unchanged.
• Ford introduces a $1,500 'Tesla Competitive Conquest Bonus Cash' to attract Tesla owners.
• The F-150 Lightning continues to be the best-selling electric truck in the U.S., with significant sales growth in Q1 2024.