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Ford Credits Employee Pricing for 16.3% U.S. Sales Increase as EV Sales Drop

A 25% levy on imported cars led Ford to roll out nationwide employee pricing to offset higher costs on Mexico-made vehicles.

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Overview

  • Ford's U.S. sales rose 16.3% year-over-year in May, marking a third consecutive month of double-digit growth.
  • Growth was led by a 17.2% increase in internal combustion models and a 29% jump in hybrid vehicle sales.
  • All-electric vehicle sales declined 25% as deliveries of the F-150 Lightning sagged.
  • Nationwide employee pricing, introduced after the tariff took effect, attracted buyers with worker-level discounts and boosted volume.
  • Ford raised prices on some Mexico-built models in response to the tariff and analysts warn sales could cool after an early buying surge.