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Ford CEO Puts CarPlay Ultra on Hold, Citing Control and ADAS Concerns

The stance reflects broader industry hesitation over Apple’s deeper in-car platform.

Overview

  • Jim Farley said Ford is taking a wait-and-see approach after finding the first release of CarPlay Ultra unsatisfying.
  • Farley questioned whether Apple would control functions like starting the car, limiting speed, or restricting access, which Ford does not want to cede.
  • He emphasized that integration with Ford’s advanced driver-assistance systems is essential to any infotainment choice.
  • Ford pledged to preserve consumer choice and said it has no plans to restrict standard CarPlay or Android Auto, positioning its Digital Experience to enhance phone mirroring rather than replace it.
  • CarPlay Ultra is deployed with Aston Martin in North America and Porsche is expected next, with no additional automakers publicly confirmed since launch.