Overview

• Jim Farley described an approximately 1,000-horsepower, partially electric, digitally enabled concept aimed at high-speed running on gravel, sand and dirt.
• He said the vehicle would be race-capable, fully adjustable for suspension travel, damping and ride height, and definitively not a pickup truck.
• Farley pitched the idea as filling an unserved niche, a claim reporters tempered by citing the Porsche 911 Dakar and Lamborghini Huracan Sterrato, which he argued wouldn’t endure Baja-style events.
• As a business case, he pointed to buyers paying about $120,000 for high-output Raptors and referenced Ford’s limited, high-price Mustang GTD strategy as a model.
• He emphasized the project remains exploratory with no production decision, including unresolved choices such as a two- versus four-seat layout.