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Ford CEO Calls China's EV Lead 'Most Humbling Thing' as Automaker Speeds $30K Electric Car Push

He said China’s 70% market share coupled with seamless digital integration threatens Ford’s future, unveiling plans for U.S. lithium iron phosphate battery production.

‘The Most Humbling Thing I’ve Ever Seen’: Ford CEO On China’s Car Industry: China
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Overview

  • At the Aspen Ideas Festival on June 30, Jim Farley described China’s electric-vehicle industry as “the most humbling thing I have ever seen,” highlighting its superior cost, quality and in-car tech from Huawei and Xiaomi.
  • Farley noted that Chinese automakers produce about 70% of the world’s EVs and warned that losing ground in this global race could jeopardize Ford’s future.
  • He underscored that massive subsidies and vertical integration enable Chinese firms to drive down costs while delivering digital features that mirror users’ devices without manual pairing.
  • In response, Ford is accelerating its “Model T of EVs” project targeting a $30,000 price point and licensing CATL’s LFP technology to build batteries in Michigan.
  • Meanwhile, rivals like BYD are expanding overseas with aggressively priced models such as the Seagull hatchback, which retails under $10,000 in China and about $26,000 in Europe.