Ford Assembles Elite Team to Drive Affordable EV Innovation

Recruiting top engineers from Rivian, Tesla, and Apple, Ford aims to create a competitive low-cost EV platform.

Ford has grown its low-cost EV team to around 300 employees, including significant hires from Rivian, Tesla, and Apple.
The team, known as Ford Advanced EV, includes experts from eVTOL startups and Formula 1 aerodynamicists.
Ford's acquisition of Auto Motive Power added over 100 employees to the project.
The initiative is part of Ford's strategy to compete with Tesla and Chinese EV makers in the affordable EV market.
Ford's EV division expects a financial loss in 2024, but aims to address customer demand for lower-cost electric vehicles.