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3w ago

Ford and Stellantis Roll Out Discounts as Auto Tariffs Take Effect

Automakers respond to 25% tariffs on imported vehicles with employee pricing for all U.S. customers and other incentives.

File - Vehicles move along the 2023 Chevrolet Bolt EV and EUV assembly line at the General Motors Orion Assembly on June 15, 2023, in Lake Orion, Mich. (AP Photo/Carlos Osorio, File)
Workers arrive at the Stellantis car assembly plant in Toluca, Mexico, Thursday, April 3, 2025. (AP Photo/Marco Ugarte)
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Cars are parked outside the Stellantis car assembly plant in Toluca, Mexico, Thursday, April 3, 2025. (AP Photo/Marco Ugarte)

Overview

  • President Donald Trump's 25% tariffs on imported vehicles and parts, effective April 3, are expected to increase vehicle prices by an average of $6,400.
  • Ford launched its 'From America, For America' campaign, offering employee pricing on most 2024-2025 models and free EV home chargers with installation for buyers.
  • Stellantis followed suit with a similar employee pricing program for select models, running through April 30, to remain competitive.
  • General Motors is ramping up production at its Fort Wayne, Indiana plant to offset tariff costs, creating hundreds of new jobs and increasing output.
  • Analysts warn the tariffs could disrupt EV adoption and clean energy projects, as higher costs strain automakers already grappling with volatile market conditions.