Ford Adjusts F-150 Lightning Pricing Amid Growing Demand

Entry-Level Model Price Increases, Top-Tier Model Price Decreases; Still Undercuts Tesla's Cybertruck

Ford Motor Co. is adjusting the pricing of its 2024 F-150 Lightning electric pickup truck models, with some prices increasing by up to $10,000 and others decreasing by up to $7,000.
The entry-level Pro model will now start at $54,995, up from $49,995, while the top-tier Platinum Black model will cost $92,995, down from $97,995.
Despite the price increase, the base F-150 remains cheaper than the entry-level Tesla Cybertruck, which is set to launch in 2025 starting at $60,990.
The F-150 Lightning is one of only 13 electric vehicles that currently qualify for the Inflation Reduction Act's $7,500 tax credit for new US-made EVs.
Ford's F-150 Lightning is the best-selling electric pickup in the US after a record fourth quarter, and demand continues to grow.