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4w ago

Ford Abandons EV-Only Lineup to Bring New Passenger Cars to Europe

Dealers as well as employees in Germany welcomed the plan following months of job cuts, a centennial strike, steep model cuts, a dip to 3.8 percent market share.

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Ford will wieder neue Modelle für Europa entwickeln: Wirtschaft
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Overview

  • Ford will develop new passenger car models for Europe, reversing its prior strategy of offering only two electric vehicles, according to CEO Jim Farley and DACH chief Christoph Herr.
  • The decision follows a slide to 3.8 percent market share in Germany for the first half of 2025 as Ford’s model lineup narrowed.
  • Mondeo, Fiesta and the Focus are scheduled for discontinuation by autumn 2025, leaving only Puma, Kuga, Capri, Explorer, Mustang and Mustang Mach-E in the passenger car range.
  • In May, Ford workers at the Cologne plant held the first official strike in a century to protest proposals to cut 4,000 jobs.
  • Dealers and employees have expressed relief and optimism, viewing the move as essential to restoring competitiveness and supporting Ford’s European operations.