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Ford Abandons Costly EV Dealership Program

Automaker opens electric vehicle sales to all dealers after slower-than-expected market growth and dealer pushback.

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Overview

  • Ford's previous program required dealers to invest up to $1.2 million in EV infrastructure and training.
  • The program saw only half of Ford's dealerships participating due to high costs and legal challenges.
  • New policy allows all 2,800 U.S. Ford dealerships to sell and service EVs with reduced investment requirements.
  • Ford aims to increase EV accessibility, with 90% of Americans living within 25 miles of a dealership.
  • The company anticipates a significant financial loss from its EV division this year, despite the policy change.