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Forbes Names 50 Most Influential CMOs and Inducts 17 Into Hall of Fame

  • Forbes recognized 50 chief marketing officers as the most influential CMOs in the world for 2023.
  • The CMOs represent companies headquartered in 13 countries and come from a range of industries like retail, food and beverage, tech, and automotive.
  • Notable CMOs named to the list include those from Walmart, Anheuser-Busch InBev, Unilever, McDonald's, ESPN, Salesforce, BMW, Pinterest, and Coca-Cola.
  • Forbes also inducted 17 CMOs into its CMO Hall of Fame, including Morgan Flatley of McDonald's, recognizing those who have appeared on the Most Influential CMOs list at least five times.
  • The lists were developed using data from Sprinklr, LinkedIn, news stories, social media mentions, and other metrics to determine the CMOs driving the biggest impact.
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