Overview
- Forbes, citing analyst assumptions, pegs Sora’s compute spend at roughly $15 million per day, and OpenAI declined to share usage data or comment on the estimate.
- Analysts estimate generating a single 10‑second clip costs about $1.30 in GPU time, reflecting the higher compute demands of video models.
- Sora’s iOS app hit roughly 4 million downloads by Halloween, with reporting that it was producing millions of short videos each day.
- OpenAI lists prices of $1 per 10‑second Sora 2 clip and $3 for Sora 2 Pro, has begun selling extra credits, and has signaled lower free allowances ahead.
- Sora head Bill Peebles called the economics “completely unsustainable,” Sam Altman said ads can’t cover current costs, and analysts expect inference to get much cheaper over the next 1–2 years as free usage also feeds training data.