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Football Australia Names Former Stan Boss Martin Kugeler as CEO

The ex-streaming executive is tasked with sharpening broadcast strategy during a financial reset following a record 2025 loss.

Overview

  • Heather Garriock transitions from interim chief to executive director of football and will serve as deputy CEO.
  • Kugeler is expected to start on February 16, according to the Brisbane Times.
  • His decade at Stan included launching Stan Sport and securing UEFA and later English Premier League rights before exiting during a restructure last year.
  • The appointment lands weeks before a home Women’s Asian Cup and ahead of the SocceroosWorld Cup campaign in North America in June.
  • Football Australia is targeting a return to surplus after a record AU$8.5 million loss in 2025, with chair Anter Isaac calling the global search independent and highly competitive.