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Foodwatch Names 10 Child-Marketed Dairy Products, Calls for Ban on Promotions

The group says the items breach WHO nutrition thresholds, with most classed as ultra‑processed.

Overview

  • In a report published on October 6, Foodwatch highlights Kiri Goûter, Mini Rolls Babybel, Petits Filous, Danonino, Carrefour yogurt pouches, P’tite Danette, Nesquik Petit, Smarties yogurt, and P’tit Louis as products unfit for child-focused marketing.
  • The NGO documents packaging and tactics aimed at children such as bright designs, cartoon characters, games, and contests including Disneyland-linked promotions, alongside parent‑reassuring claims about calcium and vitamin D.
  • Foodwatch says nine of the ten products are ultra‑processed and exceed WHO thresholds for sugar, fat, or salt that underpin recommendations to restrict child-directed promotion.
  • Santé publique France warns that high consumption of ultra‑processed foods contributes to childhood obesity and raises risks of type 2 diabetes, certain cancers, and cardiovascular disease, echoing recent UNICEF alerts on global childhood obesity.
  • The report renews calls for a legal prohibition on marketing to children as Foodwatch criticizes the government’s reliance on industry self‑regulation and urges publication of the national food and nutrition strategy, with a petition reaching about 67,000 signatures.