Food Giants Adjust Strategies for Weight-Loss Drug Users

Nestle, Coke, and others develop new products while navigating regulatory challenges and consumer preferences.

Nestle launches Vital Pursuit, a high-protein, nutrient-rich frozen meal line, avoiding direct drug references on packaging.
Coca-Cola's Fairlife shakes and Danone's yogurt products attract GLP-1 users with high protein and low sugar content.
Herbalife and GNC create specialized product bundles and store sections for GLP-1 medication users.
Food companies face potential profit impacts as GLP-1 drugs reduce consumer appetites.
Regulatory concerns prevent explicit drug mentions in marketing, leading to cautious advertising strategies.