Overview

• 63% of Brits intend to take a UK-based holiday in 2025, led by 71% of Gen Z travellers.
• Cornwall dominates the Staycation Index’s top foodie destinations, with St Ives, Padstow and Falmouth claiming the top three spots.
• More than one third of holidaymakers pick locations based on local delicacies, and the average Brit will travel 70 miles to sample specific cuisine.
• Traditional British pubs (58%), independent restaurants (52%) and fish and chip shops (51%) are the most popular dining choices on staycations.
• Solo travel is up nearly a third compared with five years ago as travellers seek local experiences that are easier, less stressful and more affordable.