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6mo ago

Food and Beverage Brands Go All-In on 4/20 Deals for 2025

Major chains and niche brands alike are offering $4.20 specials, freebies, and themed menus as cannabis culture becomes a mainstream marketing opportunity.

FILE - In this April 12, 2018, photo, a marijuana plant awaits transplanting at the Hollingsworth Cannabis Company near Shelton, Wash. (AP Photo/Ted S. Warren, File)
FILE - Music fans seek shelter in a grass hut at the Woodstock Music and Art Festival in Bethel, N.Y., Aug. 17, 1969. (AP Photo/File)
FILE - A vendor makes change for a marijuana customer at a cannabis marketplace in Los Angeles, April 15, 2019. (AP Photo/Richard Vogel, File)

Overview

  • April 20, widely recognized as the unofficial cannabis holiday, has become a key promotional event for the food and beverage industry.
  • Brands like Popeyes, Del Taco, and Jimmy John’s are offering 4/20-themed deals, including $4.20 sandwiches, buy-one-get-one-free offers, and novelty snack bundles.
  • Legalization of recreational cannabis in 24 states and DC, as well as medical use in 39 states, has expanded the consumer base targeted by these promotions.
  • Fast-food chains and delivery platforms are leveraging the ‘munchies’ stereotype, with tailored discounts and exclusive products designed to drive social media engagement.
  • Promotions extend beyond fast food, with discounts on THC beverages, snacks, and desserts from brands like Gopuff, Magnolia Bakery, and STIIIZY Seltzers.