Overview

• Mexico’s Football Federation Gender and Diversity Commission ruled that Hernández’s social media posts promoted sexist stereotypes and levied a monetary penalty with an official warning.
• Club Deportivo Guadalajara and sponsor Puma issued statements clarifying that his views were personal and did not represent their institutional commitment to gender equity.
• President Claudia Sheinbaum and the Secretariat of the Women’s office condemned the remarks as “muy machistas” and highlighted Mexico’s constitutional guarantee of substantive equality.
• Chivas Femenil players and activists including Mariana Valle publicly challenged Hernández’s traditional gender-role rhetoric and underscored women’s evolving roles both in and out of the home.
• Hernández has not offered a public apology, and federation authorities have signaled harsher sanctions if he persists in discriminatory conduct.