Overview
- Fernando Schwartz was named Director of Strategic Communication, while Salvador Aguilera becomes Press Chief for National Teams.
- Both appointees will report to the General Directorate of Communication and Public Relations led by Isidro Chávez Castillo.
- The FMF presented the moves as steps to strengthen its relationship with FIFA and to enhance service to media in a World Cup year.
- Reporting highlights an operational focus on media accreditation and visa processes that require coordination with FIFA.
- The announcement was released Jan. 19–20 with no additional FMF statements, and Schwartz shared a note of thanks on X.