Overview
- Florida's attorney general has filed a federal lawsuit against Target, accusing the retailer of misleading investors about the risks associated with its diversity, equity, and inclusion (DEI) initiatives and Pride merchandise campaigns.
- The lawsuit alleges that backlash to Target's 2023 Pride collection and DEI efforts caused significant financial harm, including a $25 billion loss in market capitalization and the company's first sales decline in six years.
- Filed in Fort Myers, the case is part of broader legal actions targeting corporate DEI policies, including lawsuits against Starbucks and other major companies.
- Target recently announced the discontinuation of several DEI programs, citing a need to align with changing external pressures and consumer sentiment.
- The legal challenge comes as U.S. corporations face increasing scrutiny and political backlash over social responsibility initiatives, with critics claiming these policies prioritize ideology over financial performance.