Florida High School Athletes Can Now Profit from Endorsements

New regulations allow student-athletes to engage in NIL deals with protections against exploitation and recruitment misuse.

The Florida State Board of Education ratified the plan allowing high school athletes to profit from name, image, and likeness (NIL) deals.
Student-athletes are prohibited from using school uniforms, logos, or mascots in NIL promotions and cannot endorse certain products.
Concerns remain about potential exploitation and the impact on competitive balance among schools.
Coaches and administrators express mixed feelings, noting both potential benefits and challenges of the new NIL rules.
The Florida High School Athletic Association will provide resources to help students and families navigate NIL agreements.