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Florida GOP Pulls ‘Deport Depot’ Merch in Trademark Dispute With Home Depot

Home Depot’s objection to unauthorized use of its branding led the Florida Republican Party to remove the merchandise from its online store.

A Home Depot store is shown, in Bensalem, Pa., Monday, March 14, 2022.
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Overview

  • The GOP rolled out hats, shirts and mugs branded 'THE DEPORT DEPOT' in orange block lettering and a blocky stencil font reminiscent of Home Depot’s logo.
  • Home Depot spokeswoman Beth Marlowe said the company never approved the design and contacted the Florida GOP to address the unauthorized use.
  • Florida GOP chair Evan Power argued case law protects the design because no reasonable person would confuse it with Home Depot’s logo.
  • The items, sold for $15–$28, were counted as political contributions before they were pulled from the party’s site.
  • The incident highlights friction between corporate trademark enforcement and the GOP’s fundraising strategies tied to Governor DeSantis’s immigration detention policies.