Overview
- Opening week drew hours-long lines, boosted by a giveaway of free sandwiches for the first 500 customers.
- London prices run from about £9.90 for simpler builds to £14.90 for fully loaded options such as the Tommy.
- The menu centers on the brand’s schiacciata flatbread with many meats and cheeses imported from Italy for authenticity.
- Location-specific items include the London sandwich featuring porchetta, caramelised onion, potato cream and mature cheddar.
- The company says it is working with UK agents to secure additional sites after launching its first British shop in Soho.