Florence Implements New Measures to Combat Overtourism

The Italian city introduces a 10-point plan, including bans on key boxes and tour guide loudspeakers, to address the challenges of rising tourist numbers.

Florence's new regulations aim to preserve the city's heritage and improve residents' quality of life amid a surge of over 7.8 million visitors in 2024.
The city council's plan includes banning key boxes in the UNESCO-listed historic center, which are used for short-term rental check-ins.
Tour guide loudspeakers and atypical vehicles such as golf carts are also restricted to reduce noise and congestion.
These measures come as Florence hosts the G7 tourism ministers, highlighting the global issue of managing mass tourism.
Similar actions are being taken across Italy, with Pompeii limiting daily visitors and Venice reintroducing entrance fees to manage tourist flow.