Overview

• The refreshed app adds AI-powered semantic search, a trend-aware homepage, cleaner product pages and The Feed for infinite scroll product discovery.
• Video-led commerce expands through Creator Cities studios in Mumbai, Bengaluru and Gurugram and a remote onboarding platform called Creatorhood, with video embedded across the user journey.
• Flipkart Black debuts as a paid membership at Rs 1,499 per year with an introductory price of Rs 990, offering YouTube Premium, free Cleartrip cancellations and 5% SuperCoin earnings.
• Fintech updates include Credit For All instant EMIs with one-tap approvals for existing users and real-time EMI limits for new users, plus a co-branded SBI credit card with Flipkart and partner rewards.
• Operations and support get AI boosts with address intelligence, auto‑geocoding and a two‑tier last‑mile model, a Wishmaster app for 10‑minute onboarding, GenAI CX Copilots and an image‑based returns engine; Inc42 also reports a Pinkvilla stake to deepen Gen Z reach.